This is an excerpt from an interview with Front Office Sports, a multi-media publishing platform of sports business news, education and career advice for the 21s century professional and fan."
Here I discuss my background and how I got into the sports industry, the role digital plays in the business and my work heading FC Bayern's US Media Strategy. Read the full article here.
"Passion is an incredible feeling. It drives people to do things they never imagined and it is especially prevalent in the world of sport. It should be no surprise that Cristian Nyari’s story began with passion.
From a young age, he was completely enthralled in soccer. Having grown up in Romania and Austria, it was not just a sport, but a way of life. He would play before school, during gym class and again after school, every day of the week. As he got older and moved to New York and wasn’t able to play as much, he was forced to keep up from afar. He would have friends send him two month old magazines so he could find out what had been happening in the European leagues.
Luckily for him, the internet happened. As soon as there was sports news available on early social media and message boards, he was all over it. He would search for the latest updates on European teams and connect with people in the industry who shared his passion. He actually believes his career started due to the advent of social media, as he used these platforms to make industry connections and get his name out there.
This exploration led him into the field of journalism, where he gradually grew his presence in the sports industry by writing for multiple publications, primarily Bundesliga Fanatic. He pursued this for many years and was extremely lucky to see the digital space explode. Taking complete advantage of this, he leveraged his network and was able to land an amazing gig with Bayern Munich. This was roughly two years ago when Bayern made a big push to develop their digital media presence and improve the expansion of soccer in North America. To do this, they set up a New York office, which is where Cristian took a role as the Media Manager. This title does not do his role justice. He is responsible for creating, implementing and managing the club's media strategy in the US, including operation and development of digital platforms, communications, partnerships, sponsorships and campaigns. Essentially, he is a walking sports agency, fueling the growth of Bayern in the US and helping the German based leadership adopt new trends."